Written by What's On MCR Team Feb 10, 2017
Manchester United and TAG Heuer
Manchester United and TAG Heuer unveil special edition club watch collection
Two specially created Chronographs: the TAG heuer Carrera Heuer-01 and the TAG Heuer Formula One.
Manchester United and their Official Timekeeper, TAG Heuer have unveiled their first official club special edition watches at an event held at Old Trafford. Held in the Club’s Old Trafford Megastore, the event had fans waiting to be the first to see the exclusive watch collection.
Fans were greeted by club captain, Wayne Rooney alongside Zlatan Ibrahimovic, David De Gea and Ander Herrera, who made a surprise appearance to present the brand new watch collection to the crowd.
To get into the event, for a few weeks beforehand fans were challenged to partake in the TAG Heuer and Manchester United Pressure Test challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch and competed against the four first team players present, with the overall winner presented with a special prize.
The Manchester United and TAG Heuer special edition watches include a bespoke design of the Swiss watchmaker’s popular Formula One Chrono timepiece, featuring the club’s famous crest and red and black colour scheme.
In addition to this TAG Heuer has also created a limited edition, luxury Carrera Heuer-01 model, featuring an in-house chronograph caliber and a stainless steel case with a hi-tech matte black coating and Manchester United club crest.
Manchester United Group Managing Director, Richard Arnold said:
“Manchester United and TAG Heuer is an ideal partnership; two icons at the pinnacle of their industries, working together to build on their history and success.
“The Club is very proud to have the Manchester United crest feature on two of TAG Heuer’s most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items that are not only quality, wearable products, but also luxury, treasured items that will forever connect the owner to the club they so passionately support.”
TAG Heuer CEO and President of the LVMH Watch Division, Jean-Claude Biver said:
"Our partnership with Manchester United seals the important and strong involvement in football for TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most popular football clubs.
“We are always trying to build what we call a 360 degree partnership, a relationship that goes much beyond being just a time keeper or having visibility in the stadium. In addition to creating a number of engaging events for our fans, we also plan to work with the United and the players to promote the special, dedicated watches designed for the Club. There is no limit to the depth and width of our partnership”
The new TAG Heuer special edition Manchester United watches will be sold at the Manchester United Megastore boutique as well as selected TAG Heuer retailers.
The collection is also available online: